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If you have an online business, you can take advantage of bulk mailing solutions to reach your target audience faster and easier. These solutions, which allow you to send more than one mail at the same time, have a special software and user-friendly interface. These software, which make it easier to send bulk mail thanks to beautiful themes, are important in many respects in the field of digital marketing. First of all, it has a much lower cost compared to display or image internet advertising networks. Moreover, high conversion rates are also an important reason for preference. Regardless of the sector, sites that sell products or services over the internet are always interested in bulk mailing solutions. In this article, we have prepared a mass mailing guide for those starting from scratch.

What is Bulk Mail Sending?

If you have never used bulk mailing services until today, you may be wondering what it means. To put it briefly, sending mail to multiple users at the same time is called bulk mailing. This sending takes place thanks to a special program developed by marketing and software experts together. The software used in the program allows you to create special lists with different numbers and criteria. These lists consist of the e-mail addresses of individual users and corporate accounts who have given explicit permission to receive mail from you. You can send bulk mail, also known as e-mail marketing in the field of digital marketing, within the lists you create in the number and criteria you want.

There are different methods to reach the target audience in digital marketing activities. Sending mass mail, one of these methods, is a part of e-mail marketing. The most important feature of this system is that it provides a significant saving in the labor and time required to reach users one by one. Moreover, it ensures that your mails reach the target audience directly. This is an important advantage for the smooth progress of marketing efforts. For those starting from scratch, it is always useful to keep in mind the relevance of mass mailing to digital marketing. Thanks to this system, you don’t need to notify all your users for a certain campaign, for example. It is possible to notify only the focus audience on your special list. In this way, you will have the opportunity to more clearly evaluate the success performance of your campaign on the focus audience.

In this context, free bulk mailing programs are also curious. As a matter of fact, it is possible to use many different programs to send mass mailings. However, most of these programs send spam. The work you have prepared falls into the spam section without falling into the inbox of the address owner. If you are a corporate company, we strongly discourage you from resorting to such options for sending bulk mail. Although these programs seem to provide cost advantage, they actually cost your company reputation. Spam links added to e-mails create various problems in the context of corporate hosting management in the future.

In Which Situations Is Bulk Mailing Needed?

With the widespread use of the internet and social networks in recent years, various activities are carried out in the field of digital marketing through many different channels. In our country as well as around the world, for example, internet advertising networks with images or pictures facilitate access to the target audience. In this respect, bulk mailing service is actually an older method. The oldest applications were realized in the form of sending bulk mail via Excel and Outlook. In some cases, Excel offered practical solutions for sending personalized bulk mail. In the period when social platforms and networks were not widespread, these were the backbone of digital marketing efforts. For those starting from scratch, it is useful to know these about sending bulk mail.

Today, there are bulk mailing programs with much more advanced solutions. Moreover, we see that the interest in these programs is high in terms of their aesthetic features and functionality as well as their technical features. Moreover, bulk mailing prices are also at reasonable levels. The most important reason that pushes digital marketing experts to use these services is undoubtedly the cost / conversion relationship. These services allow you to get good results with a much lower budget compared to other methods. In addition, mass mail services attract the attention of digital marketers due to their advantages such as increasing customer loyalty and reporting. In general, we see that bulk mailing services are needed in the following situations.

• Providing users with information about products or services,
• Launching new products,
• Preparing e-bulletins about the campaign and other issues,
• To make mailings regular and periodic,
• To increase interest in products or services and keep them alive,
• Building closer ties with customers,
• Regaining lost customers.

What are the Benefits of Bulk Mail Sending Services?

For those starting from scratch, the benefits of bulk mailing services are also an important curiosity. First of all, these services facilitate marketing efforts. Trying to reach the target audience one by one requires serious effort and time. However, bulk mailing server solutions complete this task in seconds. Moreover, it allows you to send the mail at a time you specify. It prevents possible confusion during multiple mailing. It brings order to the mail flow. The relevant unit realizes appropriate planning within the limit of sending bulk mail. Creates special lists with different numbers and criteria. It uses these lists in campaign targeting.

The mail service also generates data about the sends. This provides quick and easy access to the information needed for data analysis. Mass mailing packages used by corporate businesses have the necessary solutions for keeping data. However, you do not have such an opportunity in free services. Moreover, it is not possible to protect the confidentiality of the addresses you will send to. This leads to the e-mail address information of your users falling into the hands of others. If you use a good bulk mailing service with the appropriate technical infrastructure for your site, you will not have problems with these issues. It is possible to easily purchase this service through companies operating in the field of domain hosting services. In this way, you will get good advantages in target audience segmentation, tracking the conversion rates of target customers and many similar issues.

How to Send Bulk Mail?

If you want to send bulk mail from your corporate mail address for your site, you should use a good bulk mail sending program. For those starting from scratch, it is especially important to pay attention to this in bulk mailing jobs. Free programs have both technically inadequate solutions and are not secure. Corporate services, on the other hand, securely deliver messages to thousands of users with a single click. These services have various templates. Those who wonder how to send bulk mail can proceed to the template selection after choosing the service. You can make the template you choose the default if you wish. Thus, all your messages will be delivered with the same appearance. It is also possible to switch to a new template at any time. The templates offered by your service make it easier for you to send messages suitable for different message content.

Those who wonder how to send bulk mail also wonder how to edit text, images and links in the mail. To put it briefly, your bulk mailing service has a special software. This software allows you to edit text, images and links using the automatic editor. After selecting the template, you can easily add text, images and links to the template using this editor. In this way, you can easily prepare your mail without any software or code knowledge. For beginners, bulk mailing becomes a very simple task. Drag-and-drop feature for images saves you time and speed. If you wish, you can also take advantage of the automatic scheduling feature for periodic mailing. This way, your mail will reach your users on the day and time you specify.

In addition to automatic scheduling, you can also customize your bulk mails. In this way, each of your mails reaches the other party by name. If you wish, you can also use the bulk mailing program as a form of communication open to your entire user base. Regardless of the purpose, these programs offer effective solutions for sending bulk mail without falling into spam. However, we strongly recommend that you preview the mail before sending it. In this way, you can easily test whether the text, images and links in the template are correct. Possible errors and mistakes in sending without previewing can cast a shadow on your corporate image.

What Should Be Considered When Sending Bulk Mail?

As in every field, there are some tricks specific to the use of bulk mail sending service. If you pay attention to these during your sending processes, you can get the most return with the least possible resources. As a matter of fact, the high investment guarantee of e-mail marketing method encourages online shopping sites to invest in this field. However, it is possible that the level of success may remain low due to misuse and misuse of the services. For example, if the system is not managed correctly, it is possible for the mail to fall into spam. In this part of our article on bulk mailing for beginners, we will briefly point out the tricks of using bulk mailing services.

Your Mailing List Should Consist of Addresses That Have Given Explicit Permission to Send

If you have a good bulk mailing program, you will have the opportunity to carry out campaigns and other promotions with beautiful content. However, the addresses to which you will send must have explicit permission for these sends. As a matter of fact, according to our relevant legal legislation, sending commercial e-mails is an application subject to special conditions. The most important of these conditions is that the address owner gives explicit permission for your mailing. This is one of the most important features of bulk mailing for beginners. When sending bulk mail, you should not include any address without explicit permission in your lists. You should not try to obtain special mailing lists from different sources. You must carry out all your shipments in accordance with the law within the framework of the relevant legislation. Other types of submissions do not provide commercial gain to your company. Moreover, it damages your corporate reputation.

You Should Segment Your Target Audience

In digital marketing, it is necessary to plan some campaigns specifically for users in a certain age range and with a certain income level. As a matter of fact, buyers of some products or services differ from the general audience in various ways. Especially for products in the luxury segment, target audience segmentation is extremely necessary and useful. Some products and services mean nothing to some user groups. Audience segmentation is as important as any other aspect of mass mailing for beginners. Making this segmentation provides more effective results than notifying the general user base of the site. Because it delivers the right content to the right people. Thus, conversion rates increase. When you look at the whole, it increases efficiency in digital marketing efforts.

Your Mail Should Not Be Perceived as Spam

One of the most important issues with bulk mailing programs is the risk of spamming. In fact, there are many different factors that can cause an email to be spammed. However, there are different ways to prevent this. For example, if you send mail to the same user list at frequent intervals, the risk of spam increases. This is related to the special communication protocols used by mail servers rather than the program you use. If the user has blocked mail from your mail server, then your sender name will be blocked on the mail server. The working principles of these protocols are also important when it comes to sending bulk mail for beginners. Overly long subject headings, capitalization and the use of special characters increase the risk of your mail falling into spam. If your users mark your mails as spam, it means a kind of loss of reputation for your company. For this reason, you should be careful not to include anything that can be perceived as spam when sending bulk mail.

Your Subject Headings Should Not Be More Than 40 Characters

One of the important points about sending bulk mail for beginners is the subject headings. In this context, the headings should be effective enough and reflect the content correctly. Otherwise, unfortunately, a low conversion rate occurs. But this is not enough either. Because mail servers tend to perceive longer titles as spam. In this context, the ideal size is a maximum of 40 characters. The headlines you create within this limit will be much more effective and remarkable on the one hand. On the other hand, it reduces the risk of your mail falling into spam. Remember that your users will first see the subject sentence of the mail. The shorter and more effective this part is, the more advantages you will provide.

You should not use capital letters and special characters

One of the most common mistakes in sending bulk mail is the use of capitalization and special characters. We would like to draw special attention to this when it comes to sending bulk mail for beginners. Although capital letters may seem remarkable, it is difficult to say that this creates a desire to read the mail. Because reading capital letters tires the eyes. It even creates a kind of “shouting” effect on the other party. Such a conviction in your users may create a desire to delete your mail without opening it. It can also activate the filtering feature of the mail server. Special characters also have a big disadvantage in this regard. You should be careful not to use special characters, especially in the subject and text content of your mail.

If you have a lot of images, you should use a large disk space

During mass mailing, both written and visual communication is in effect. But visual communication is much more important than written communication. Well-prepared campaign visuals increase the conversion rates of mails. Visual communication is more advantageous than written communication to highlight important parts of the campaign. For example, let’s say you are going to make a 40% discount on a product. A great visual that highlights this discount will be much more effective than written explanations on the subject. However, if your e-newsletter has a large image size or you will use a large number of images, you need a large disk space. If you don’t have enough disk space, users will experience reduced speed and performance when opening or reading your email. For those who are starting from scratch, you should also pay attention to this when sending bulk mail. Communication protocols between mail servers only work properly with enough disk space.

Your links should lead to the right pages

Those who wonder how to send bulk mail should not underestimate the importance of linking. The text and image editor you use for your mail allows you to edit the relevant parts quickly and easily. However, there is another issue just as important. That is to make sure that the links lead to the right addresses. As a matter of fact, those who open the e-mail want to reach the correct address when they click on the link on the image or text. When there is a mismatch between these, visitors tend to leave the site quickly. This is why it is important for beginners to link to the right addresses for sending bulk mail. If the domain name is redirected in the address, it is more useful to use the address where the redirection took place, not the first address. You should never make false or misleading redirects in order to attract more traffic to certain pages in the campaign or e-newsletter you have prepared.

Your Content Should Encourage Purchase Behavior

The program you will use for bulk mailing has beautiful solutions for theme selection and content creation. But when choosing between them, you should pay special attention to developing purchasing behavior in your users. Choosing a template for sending bulk mail for beginners is not just about choosing colors and fonts. The theme you will use should of course be aesthetically effective. But it should also create a desire to shop. In your newsletter, for example, it is useful to provide enlightening information about why you should prefer products or services. But the information you provide should be short and concise. It should not tire the user while reading and should not contain confusing messages. It should contain language and expression features that appeal to your target audience.

You Should Increase Your Organic Traffic in Many Ways

Sending bulk mail does not only advertise products or services. It also contributes to the organic traffic of the site. When mail recipients click on the links, they start browsing your site. This increases traffic on your pages. Increases the number of pages visited per session. If you link to your site’s blog pages and social media accounts in the e-newsletter you have prepared, you will also increase traffic in these channels. For those who are starting from scratch, bulk mailing methods thus contribute more to organic traffic. Your blog pages are pages that show your site’s service area and your degree of expertise. Your social media accounts give clues about the interaction you provide with your users. If your posts receive enough likes and comments, you can turn this into an opportunity in your e-newsletters. High engagement rates always have a positive effect on internet users.

You Should Increase Your Organic Traffic in Many Ways

Sending bulk mail does not only advertise products or services. It also contributes to the organic traffic of the site. When mail recipients click on the links, they start browsing your site. This increases traffic on your pages. Increases the number of pages visited per session. If you link to your site’s blog pages and social media accounts in the e-newsletter you have prepared, you will also increase traffic in these channels. For those who are starting from scratch, bulk mailing methods thus contribute more to organic traffic. Your blog pages are pages that show your site’s service area and your degree of expertise. Your social media accounts give clues about the interaction you provide with your users. If your posts receive enough likes and comments, you can turn this into an opportunity in your e-newsletters. High engagement rates always have a positive impact on internet users.

You Should Strengthen Your Ties with Your Users

Bulk mailing programs also offer practical solutions in terms of automation feature. For example, when a new user registers on your site, the system can automatically send a “Welcome” themed mail to the e-mail address. If you wish, “Happy Birthday”, “Happy Birthday”, etc. It is also possible to take advantage of the automatic mailing feature in themes. Bulk mailing services for those starting from scratch have beautiful solutions in this context. Thanks to its automation feature, the system you will use allows you to send messages according to different scenarios. In addition, thanks to the personalization feature, it is also possible to activate solutions specific to the names of your users. In this way, your ties with your users become stronger. You will achieve better success in customer loyalty.

You Should Track Conversion Rates

Bulk e-mail sending programs also have many practical solutions for reporting and data analysis. So much so that you can easily create data that would take days to prepare if you want to do it manually with a few simple clicks. But pulling data from the system is not enough for success. Even the best bulk mailing programs provide limited success if you do not take action according to conversion rates. Therefore, you should carefully examine the data you create and follow the conversion rates. You should analyze about low conversion rates. For those starting from scratch, conversion rates are one of the most important determinants of sending bulk mail. Companies that send bulk mail should also review the target audience segmentation when necessary. If your conversion rates are at a low level, it may not be right to set a focus target audience. The applications you will use reach a high level of success thanks to such analyzes.

More.net Privilege in Bulk Mail Sending Services

Before we finish this article on bulk mailing guide for beginners, we would like to make a small reminder. More.net, which has many years of experience in domain, hosting and cloud server solutions, provides solutions suitable for your needs in bulk mailing service. Thanks to the bulk mailing software we offer to our users, it is possible to customize your campaigns. You can group your sends with special naming, subject and special content. Thanks to spam return management, you can reach the solutions you are looking for in blacklist monitoring. You can also benefit from more.net privileges in automation, reporting, 24/7 customer support. You can visit our Bulk Mail Sending page to examine the solutions we offer on these issues.